1. Do Business Lenders Care About Social Media Ads
2. Do Business Lenders Care About Social Media Marketing
3. Do Business Lenders Care About Social Media Accounts
4. Do Business Lenders Care About Social Media Sites

1. The targeting options of social media make it far easier to customize a social campaign than it is to customize a large-scale display campaign. With the right targeting options, you can create a social media ad campaign targeted to your perfect audience, whether it’s women aged 18 to 27 near Hamburg who like Metallica and Chanel, or 55-year.
2. Social media platforms have become an integral part of online lives. Social networks are a great way to stay connected with others, but you should be wary about how much personal information you post.
3. Advertising Campaigns On Social Media. Since social media platforms are seen as a type of advertisement, specific regulations and best practices come along too. From a RESPA standpoint, lenders and real estate agencies must be diligent in their understanding of what acceptable business practices are when it comes to advertising on different.

Use of social media technologies must follow the current laws and standards that govern information and information technology. Below is an explanation of the most common policies and standards that impact the use of social media.

Print out the HHS Social Media Policies Checklist to make sure you have addressed the relevant standards and policies. You can find further guidance from the HHS Office of the General Counsel and from the HHS Office of the Chief Information Officer.

Section 508 requires that all website content be accessible to people with disabilities. This applies to Web applications, Web pages and all attached files on the intranet, as well as, internet.

Social media is a tricky business. It seems so simple on the face of it and you may have launched your business profiles thinking that everything would take off if you only started posting. Sadly, that is rarely the case and many small business owners have hit their head against the wall trying to make headway, without any real results.

Departmental social media sites and content must clearly identify ownership or sponsorship through the use of Department or OPDIV branding. HHS logo policies also apply when used with third-party sites or applications.

Many new online technologies allow for the submission of user-generated content. HHS encourages this public interaction with the following caveats:

• All comments must be reviewed and cleared (moderated) before they are posted.
• Comments must not be posted if they contain:
  • Blatantly partisan political views
  • Explicit commercial endorsements
  • Discriminatory, racist, offensive, obscene, inflammatory, unlawful or otherwise objectionable statements, language or content.

Many third-party sites and applications have specific guidelines for the use of trademarked images and logos. Consult the specific site or application you are using for more information.

HHS Websites are able to link to non-government Websites according to the HHS Linking Standard. These links, which include those to third-party websites on which HHS content is held, should include an exit disclaimer.

Consider the value in liking/ following a specific entity and what it may convey to your audience. In many cases, following an organization may convey endorsement of the entire entity, while retweeting or reposting content from another entity may only imply endorsement of the content that is being reposted. Consult your external link policy for guidance on Liking, Following, or Friending other entities and reposting their content within government accounts on third-party networks.

All content posted to third-party sites should also be verifiable through an agency’s official website. People should also be able to obtain comparable information and services through an agency’s official website or other official means. For example, members of the public should be able to learn about the agency’s activities and to communicate with the agency without having to join a third-party social media website. All third-party sites should also provide a link back to the agency’s official website. In addition, if an agency uses a third-party service to solicit feedback, the agency should provide an alternative government email address where users can also send feedback.

The rules governing the maintenance of Federal records and web records cover records associated with the utilization of social media. The maintenance of these records, in either electronic or print format, is the responsibility of the office or agency originating the content. Read the HHS Web Records Policy & Guidance to learn more about the required schedule for maintaining web records. Be sure to contact your Records Official to determine if there are additional considerations for records specific to social media. Read more from the National Archives on the Implications of Recent Web Technologies for NARA Web Guidance.

• Policies and standards that apply to all HHS Web sites

Do Business Lenders Care About Social Media Ads

With the advent of social media, every business tries to make its presence on digital platforms such as Facebook, Instagram, and LinkedIn. Social media can be beneficial for any business for brand building, marketing products, and services, connecting with new vendors, engaging with customers and many more. Along with with these aforementioned benefits, a well maintained social media profile can help you get a business loan too.

There is no denying the fact that getting approval on a business loan is never easy, especially when you own a startup business and you are applying business loans for the first time. The lenders have their own checklist to determine your creditworthiness. Apart from your income and credit score, the modern online lenders also check the social media presence just to ensure the eligibility of the loan.

The checklist of the lenders on the social media platforms includes:

• Confirming the information Provided:

The first thing that the lenders check on the social media platforms includes physical address along with the name of the business, contact details, etc. Lenders check that the information provided is consistent across all social media platforms. If any discrepancy found, the lender might reject your business loan application.

• Duration of Social Media Presence:

Do Business Lenders Care About Social Media Marketing

If the social media of the business has been functioning for quite a long time and has successfully made some impact on its followers, the lender takes it as a positive sign. Longer the age of your business social sites, higher the chances of the approval of your business loan.

• Your Posts:

The next thing that the lenders check is your posts. The stuff you post on your social media accounts and the reaction of your followers on the same matters a lot in sanctioning or rejecting the loan. If you have an ideal set of posts on business social media, there are more chances to get a business loan approval.

• The Followers:

Apart from your posts, lenders check the quality and quantity of your followers. The minimum of 2000 followers on social media is taken as an ideal strength of followers of a business.

• Ratings and Reviews of the Business:

Do Business Lenders Care About Social Media Accounts

Checking the ratings and reviews is something that the customers do in the first place before availing any service. Lenders also do the same thing before accepting your loan application. If your social media gets a low rating or bad comments from its customers, it impacts negatively on your loan application. Such bad comments are even harmful to the growth of your business too.

• The Frequency of the Response:

Social media connects people to the opposite party. Therefore, it is important that your business comes up with a regular response to its customers. Replying to your customer shows your sincerity towards the business. Such an act of yours towards the social media of your business is taken as a positive point of your business.

Do Business Lenders Care About Social Media Sites

The Bottom Line:

Creating an impressive image on social sites can be a time-consuming task. But if done right, it would fetch numerous advantages to your business along with the approval of your loan application. Investing some time and money in building a good social image can become a weapon to win the business loan for your business.